Here’s How to Propel Your Organization Forward.
Creating Results through Behavior Driven Strategies.
Amazon, Facebook, Instagram, Apple, Google, Netflix, Uber, Orange Theory Fitness, Ring Door, Ritz Carlton, American Express. And the list goes on. These are part of an elite group of brands that employ Behavior Design in their products, sales, marketing and customer experience. In today’s business world, it has become critical for organizations to understand what inspires their audiences and drives them to take action. In short, they need to be able facilitate the behavior changes necessary to elevate their companies to new levels. This presentation examines and informs attendees about the models and methods of Behavior Design. It demonstrates how Behavior Design can strategically and thoughtfully influence human behavior. Its learnings can inform and refine planning, sales, marketing, product development and operations.. Using Behavior Design correctly and strategically can facilitate the behavior changes necessary to meet and exceed your organization’s goals.
From Persona to Personal: The Power of Personalized Marketing.
It has become critical for organizations to create compelling, authentically personal experiences to both retain the customers they have and attract new ones. According to Gartner, companies that excel at personalization will outsell the ones that don't by 20%. Furthermore, Forrester reports that customer experience is now more important than price when it comes to purchasing and retention habits. If brands are going to survive – and thrive – in this new world of expected relevancy, companies will have to gain a deeper understanding of each customer’s specific desires, behaviors and motivations. This presentation will uncover the opportunities that are ripe for the taking within the areas of Personalized Marketing. It will demonstrate how to analyze and recommend experiences based on an individual’s desires and actions. In turn, the behavioral data gained will become the foundation for turning a sale into a customer for life. Personalized Marketing is the new business paradigm. Using it correctly and strategically is what your audience needs to know so they can create a deeper relationship with each customer.
Roger is a highly sought-after speaker, providing his expertise and insight into marketing trends at conferences, seminars and trade shows around the nation. His most notable and recent engagements include the following:
Click below to inquire about a speaking engagement or Behavior Design workshop.