Meet

ROGER HURNI 

Author of Outthink. Outperform.

Roger is a brand and behavior strategist with deep national client experience. He regularly speaks on how to achieve unprecedented sales and marketing results through Behavioral Marketing and customer experience.

Roger understands the true value a brand can bring to the success of an organization. It is critical for organizations to pay attention to customer behaviors because Behavioral Marketing is the future of business.

Previous Speaking Engagements Include:

How Can You Pay More Attention To Your Customer’s Behaviors?

PROFESSIONAL SERVICES

Book Roger to Speak.

Roger’s presentations on are a fantastic learning and entertaining experience where you will leave with actionable steps that can propel you and your organization to new levels. Learn more →

Marketing Consulting

Roger’s work in Behavioral Marketing has made it possible for him to achieve outstanding results for his clients by deciphering human behavior and transforming insights into actionable strategies.

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Outthink. Outperform.

Gain the tools and knowledge you need to thrive in the modern marketplace. Move beyond the transactional and foster deep connections with your customers by making them feel something profound with every interaction.

Order your copy today.

AVAILABLE EVERYWHERE THIS SUMMER

Gain the valuable steps to consciously shift customer behavior with Behavioral Marketing.

Understanding customer motivation and behavior is the key to driving business success. It’s time to unlock the science of persuasion and psychology so you can better understand your customer’s motivations.

Pulling from decades of experience working with iconic brands, Roger Hurni provides a clear, actionable framework for applying Behavioral Marketing in any organization. This tactical tool kit has practical insights on incrementally changing consumer behavior to align with your brand’s objectives and aspirations.

Transform insights into actionable strategies.

Keynote Speaking Engagements

Roger’s presentations on are a fantastic learning and entertaining experience where you will leave with actionable steps that can propel you and your organization to new levels. Learn more →

Free Behavioral Marketing Tips, posted weekly.

View fullsize I am so excited to announce my book will be available starting June 20th 📕❤️ The book is a guide to transforming your company through shifting your customer’s behavior and experiences. A special thanks to @jaybaer for writing the forward.
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Testimonials

  • Anyone can make an ad. But Roger Hurni is one of the few creative geniuses who is genuinely agnostic about tactic, tool, and medium. You’ll never hear him say “what kind of TV can we do?” Instead, you’ll hear Roger ask “what does the prospect need to know to make a decision, and where?” He’s a modern marketer for the modern age, and a super good guy to boot.


    Jay Baer | New York Times Best Selling Author

  • Behavior Design is just a superb rubric for breaking down situations into actionable priorities, focused specifically on driving desired outcomes. Roger’s translation and teaching helps organizations zero in on the most important and most critical areas of emphasis – tailored to the motivations and abilities of the target audience – and provides the ultimate tool for cutting through all of the static to bullseyes that produce results.

    Chas Withers | CEO | Dix & Eaton

  • Roger Hurni’s Behavior Design Workshop was an excellent, interactive, and informative session at our one-day communications summit with higher education communicators from around Utah. The session both entertained and engaged our participants while also introducing them to a new way to connect with their audiences in a more effective manner, which proved to be an invaluable tool.

    Sheena McFarland, University of Utah | David Eccles School of Business

  • Roger’s presentation on Creating Results through Behavior Driven Strategies was entertaining, insightful, and extremely well done.  He was able to provide relevant examples that we could apply to our industry to guide us in becoming better marketers. Plus, he gave us a new way to think about our marketing efforts, which will also lead to favorable results.  Roger is a great, personable and energetic speaker that we would enjoy hearing more from and would love to invite back to other engagements.

    Heidi Brashear | VP, Marketing | BRE Hotels & Resorts

  • Roger’s presentation demonstrates how to use personalization and targeting in a way that converts an audience who want to perform a behavior but can’t’ into long lasting customers. It’s an excellent way to help expand a client’s business as well as your own.

    Serge Beckers | Managing Partner | Wisse Kommunikatie | The Netherlands

  • Roger's Behavior Design Workshop is engaging, easy to follow, and understand as he explains how Behavior Design applies to marketers big and small. His Behavior Design Workshop is the first step in developing successful marketing strategies that will positively impact your bottom line.

    Christopher Baldwin | CEO | True Digital Communications

  • Roger’s Behavior Design Workshop really was incredibly valuable. Where so many people find it difficult to translate models and frameworks into practical sense, Roger does this so easily for us practitioners to take home and apply in our personal and professional lives.

    Elisabeth Spits | Applied Behavioural Strategist | Phillips Group, Brisbane

  • Roger Hurni’s Behavior Design Workshop is interactive, effective and thoughtful. He showed us how to tackle any issues whether they are personal or professional through the behavior design’s models and methods. As a PR firm leader, I believe this behaviorial approach should be used for our clients as well to accelerate the development of our firm.

    Marie-Joseé Gagnon | President and Founder  | Casacom  | Montréal

  • Roger’s presentation of the principles of Behavior Design is good information for anyone or any organization that is in the business of trying to effectively influence the actions of their customers.

    Trace Ward | CVB Director | Discover Flagstaff

  • Roger's humorous and empathetic presentation of Behavior Design really makes what could be a dry subject into one that has immediate and obvious applications with decision making in business and in one’s personal life.

    William Beutler | CEO | Beutler Ink

  • Roger’s topic was new, fresh and completely intriguing for our membership. He broke it down to the simplest form of information and then was able to show us exactly how proximity marketing works for large or small scale companies. Our members asked questions, and many stayed after to speak with him about their own companies or to ask private questions. The feedback cards we provide for information on how we can do better next time showed straight fives (very satisfied!). Everyone loved the use of his examples and they left with great notes about how much they learned. Overall, Roger’s time with AAF-BR was a wonderful, positive experience, and we can’t wait til we are able to host him again here in Baton Rouge!

    Claire Estopinal | AAF-Baton Rouge

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