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More Behavioral Marketing, One Post At A Time.

On August 1, I stepped onto a TEDx stage for the first time.

At TEDxAsia Pacific U, themed “Room to Breathe,” I gave a talk called “Stop Following the Blue Line,” about how AI is reshaping the way we think. There is a real di

The World Cup Coverup.

Not the scandal kind. The kind with tarps and white sheets. FIFA ordered non-sponsor brands to hide their stadium logos.

So, Levi’s® Stadium became the San Francisco Bay Area Stadium. And Gillette Stadium became Bos

I help brands get people to take action. Yet my own website sat untouched for two years.
Yeah, I see the irony.

Turns out, being a Behavioral Marketing expert does not make you immune to procrastinating on your own stuff. Apparently, I understand th

Spending tine with my colleague Chris Goddard on Capitol Hill today. We’re representing the Outdoor Industry Association, having conversations on important legislative policies.

Giving back to the marketing community feels good.

Last night I hosted Emma Immanivong, Ananya Bhargava, Kayla Johnson, and Ignacy Sajek from ASU's Ad Works program at Off Madison Ave for a session on Behavioral Marketing.

Their enthusiasm and capa

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