AI won’t think for you.
BETTER THINKERS WIN
WHERE ROGER HAS PRESENTED:
In a fight between robots, the best thinker becomes king. But it's not enough to commit to being the best thinker. You also need a system and framework to actually DO the best thinking.
— Jay Baer | New York Times Best Selling Author
The Behavioral Strategist.
Roger Hurni decodes human behavior to drive measurable change. He is a Behavioral Marketing strategist, an international keynote speaker who has presented in 23 countries, and the author of Outthink. Outperform. His work gives marketers, executives, and teams a practical, repeatable framework to change behavior, outthink disruption, and outperform expectations.
Watch the outthinking in action
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"Human behavior is too often underrepresented in marketing and business. Thankfully, Roger Hurni has written a fantastic book to help organizations of all kinds to understand and start using behavioral marketing in their work. The real world examples and science-based insights in Outthink. Outperform. can help everyone do just that."
– Melina Palmer, CEO of The Brainy Business and author of three award-winning books, including What Your Customer Wants and Can't Tell You.
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"I am constantly pushing my advisory clients to incorporate a Theory of Change or a repeatable, data-driven framework, which they can then use to more reliably and more efficiently solve a client's challenge. Roger gets this, and is leading the industry in moving away from fickle instinct to grounded alternatives."
– David C. Baker, author of The Business of Expertise and Secret Tradecraft of Elite Advisors.
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"Roger Hurni’s book ‘Outthink. Outperform.’ captures the essence of understanding how your customers think, feel, and make decisions. It is not just about data; it's about gaining 'big understanding'—a principle that can revolutionize your approach to marketing."
– Dr. Jeremy Weisz, CEO of Rise25 and Host of InspiredInsider Podcast.
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"Roger has outlined a proven, step-by-step process for effective marketing. His book, 'Outthink. Outperform.' explains the method in simple, easy-to-understand terms so that anyone can apply them, regardless of whether they have marketing experience or are building a plan for the first time."
– Kelly McDonald, four-time bestselling author and renowned professional speaker. Author of How to Market to People Not Like You and How to Work with and Lead People Not Like You.
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"Roger provides compelling reasons to challenge what you see as ‘accepted wisdom’ and embrace Behavioural Marketing. It’s a must read if you really want to increase the certainty of your success in an ever more complex and challenging world."
– Crispin Manners, author of Grow, Build, Sell, Live and How to Sell Value Demystified.
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"Roger Hurni's 'Outthink. Outperform' offers a masterclass in behavioral marketing. This book demystifies how understanding customer behavior can transform any organization. Roger's real-world examples and practical insights are invaluable for companies looking to elevate their strategies."
– John Corcoran, Former White House Writer and Speechwriter, Author, and Host of the Smart Business Revolution podcast.
Your audience is ready to think differently.
Let's build the session that gets them there.
Your audience walks away knowing exactly how behavior works, why decisions get made, and what to do about it.
Read the behavioral drivers behind every decision you and your customers make
Apply a repeatable framework for critical thinking to real challenges
Separate what actually influences behavior from what only feels like it should
Walk into your next AI-era challenge with a clear, human-centered strategy
Your next event is an opportunity to change how your audience thinks. Book Roger before your date is gone.
Let’s Get Started
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Behavioral Marketing, Decoded.
