ABOUT Roger
Behavior Is the Strategy.
Thinking Is the Skill.
Roger Hurni is a Behavioral Marketing strategist, keynote speaker, and author who has spent his career helping people change behavior to drive measurable outcomes.
His book, Outthink. Outperform., delivers a step-by-step framework for applying Behavioral Marketing to real-world challenges. It gives marketers, executives, and teams a system for analyzing situations, identifying motivational drivers, and building strategies that outperform traditional approaches. The book includes a foreword by Jay Baer, a seven-time New York Times Best Selling Author.
Roger is a certified Behavior Designer, trained by Dr. BJ Fogg, the behavioral scientist behind Stanford University's Behavior Design Lab. That training is the foundation of his consulting methodology and every presentation he delivers.
As a speaker, Roger has presented in 23 countries. His sessions blend behavioral economics, psychology, and design thinking into immediately actionable takeaways. Audiences walk away with tools to think more critically, make better decisions, and apply behavioral frameworks to AI, marketing, and high-stakes strategy challenges.
Roger is the founder of Off Madison Ave, a nationally recognized Behavioral Marketing agency. His client work spans some of the most recognized brands in the world, including Nike, ABC Network, PetSmart, Wells Fargo, Safeway, P.F. Chang's, Doubletree Hotels, Starwood Hotels, LOWA, and WD-40.
His creative and strategic work has earned recognition from the Clio Awards, Cannes Lions, ADDYs, Radio Mercury Awards, and New York Festivals. He has been named Interactive Marketing Person of the Year twice and Ad Person of the Year, and was a finalist for the Ernst & Young Entrepreneur of the Year award.
Roger serves on the prestigious Walter Cronkite Endowment Board and is a former Global Chair of the Worldcom Public Relations Group board.
For Event Planners. For Conference Organizers. For Anyone Who Books Speakers.
Eight Reasons Your Audience Gets More Than a Keynote.
01
A Framework, Not a Speech
Roger delivers a repeatable system that your audience applies the moment they leave. Every session is built around Outthink. Outperform.
02
Certified in Behavior Design
Roger trained directly under Dr. BJ Fogg at Stanford University's Behavior Design Lab. Your audience gets science-backed strategy, not opinion.
03
23 Countries. Many Brands
Roger has presented to audiences across 23 countries and dozens of brands. He knows how to read a room and make the content land.
04
Built for the New World of AI
Every session addresses how people think and decide in a world where AI is doing more of the work. Your audience leaves knowing exactly where humans win.
05
Immediately Actionable Takeaways
Attendees walk out with specific tools they use right away. No theory without application. No inspiration without direction.
06
Customized to Your Audience
Roger builds each presentation around your event's theme, your audience's challenges, and your industry's context. Your attendees notice the difference.
07
Author of Outthink. Outperform.
Your audience gets access to the full framework in print. The book extends the session long after the event ends.
08
Proven at the Highest Level
Nike. Wells Fargo. PetSmart. ABC Network. WD-40. Roger has done the work with the brands your audience respects.
Get Your Copy of:
Outthink. Outperform.
Human Behavior.
Critical Thinking.
Built Around Your Audience.
Roger integrates behavioral science and critical thinking into a single session designed for the people in your room.
Here's where I put My Expertise to work.
I bring Behavioral Marketing to every client engagement. Strategy, creative, and execution all start with understanding what drives human behavior and what needs to change.
I bring Behavioral Marketing into PR and communications work. Earned media and influencer programs perform better when they are built around how audiences actually process information and make decisions.
I help partner agencies worldwide contextualize human behavior for their markets. The patterns of human behavior are consistent. How those patterns express themselves across cultures requires precision.