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Here's where I put My Expertise to work.

I bring Behavioral Marketing to every client engagement. Strategy, creative, and execution all start with understanding what drives human behavior and what needs to change.

I bring Behavioral Marketing into PR and communications work. Earned media and influencer programs perform better when they are built around how audiences actually process information and make decisions.

I apply behavioral science to GEO with how brands show up inside AI-generated answers. The goal is the same as traditional marketing: get the right audience to take the right action. The environment is new. The science is not.

I help partner agencies across across the world contextualize human behavior for their markets. The patterns of human behavior are consistent. How those patterns express themselves across cultures and regions requires precision.